Bespoke branding for fashion labels
Your label, seen, understood and remembered. ROCHA℠ is a branding studio in Salvador, Brazil. We make identity systems to measure for independent fashion labels that have outgrown their first one, and direct the seasons that follow.
Selected work
All work (12)
The 8-4-2-1 Process
One sequence for every project. Eight inputs, four directions, two brands, one system.
Strategy
- Audience
- Value
- Business
- History
- Tone
- Competitors
- Aesthetics
- Problem
Strategy comes first. Before anyone draws, we map eight inputs with you: audience, value, business, history, tone, competitors, aesthetics and the problem. Every later decision answers to them.
Direction
4 × Creative Direction
Four creative directions, four positions your label could take. You pick the one that fits. We push back when the reasoning runs thin.
Exploration
2 × MVP Brand
Two directions become working brands: logo, type, colour and real applications. You choose between two things you can hold.
Consolidation
1 × Consolidated Brand
One brand, refined into a system with guidelines. Ready for the first hang tag, the first lookbook and the launch.
Our Services
1. Direction Sprint
An audit of your current brand, positioning on one page, two visual territories, a roadmap and a fixed quote. You pay upfront. The full fee counts toward a Bespoke Brand that starts within 30 days.
2 weeks, $1,500
2. Bespoke Brand
Made to measure. Strategy, logo system, type, colour, image direction and motion, packaging basics, guidelines and a launch kit. Half to start, half on delivery.
6-8 weeks, from $8,000
3. Season
Creative direction, collection by collection: concept, shoot art direction, campaign visuals, lookbook, launch content and site banners. Three months minimum. Production passes through at cost.
Monthly, from $3,000
Questions
Who do you work with?
Fashion labels. Independent ones that have outgrown their first identity, new lines under an established house, relaunches after years away. Next to fashion: jewellery, eyewear, beauty with a fashion audience and hospitality inside a fashion brand.
Which offer fits my label?
Not sure yet: the Direction Sprint. In two weeks you get positioning, two visual territories and a fixed quote, and the fee counts toward a Bespoke Brand that starts within 30 days. Ready to rebuild the identity: the Bespoke Brand. Identity in place and collections to launch: the Season.
How do we get started?
Book a discovery call. If we're a fit, you get a proposal with scope, dates and price. The project opens with a questionnaire and workshops where we map the eight inputs with you.
Do you work with labels outside Brazil?
Yes. Most of our clients sit outside Brazil. We invoice in US dollars or euros and work in English, Portuguese and French. Salvador time (UTC−3) overlaps most of the New York workday and the European afternoon.
How many revision rounds do I get?
Two on the chosen concept, one on the final refinement. Need more? We quote them before we start.
Do you design labels, tags and packaging?
Yes. The Bespoke Brand includes packaging basics, and we test every system on a woven label, a hang tag and a garment bag before it reaches a screen.
Do you art-direct shoots and campaigns?
Yes, through the Season: concept, shoot art direction, campaign visuals, lookbook and launch content, collection by collection. Production passes through at cost.
Recognition
3 press mentions · 15 features
- 2026Veronica Di Santo, Bridal Brand Identity From Strategy to RunwayWorld Brand Design Society, SelectedVeronica Di Santo
- 2026PIEGA, a Women's Fashion Identity Built on the Fold and the Hidden RedWorld Brand Design Society, SelectedPIEGA
- 2026Inside Job: Officewear Brand Identity for the Emotionally OutsourcedWorld Brand Design SocietyInside Job
